Marketers have more performance data than ever, yet trust in that data isn’t really improving. The fix lies in performance measurement using Marketing Mix Modeling.

In the highly regulated and patient-centric world of pharmaceutical launches, gaining a rapid, nuanced understanding of public perception is no longer optional—it is a critical necessity. Social listening has evolved from a simple monitoring tool into a sophisticated intelligence engine, providing real-time data that directly informs safety monitoring, brand strategy, and commercial success.

Why “writing problems” aren’t really about writing If you’ve ever said: “This draft doesn’t sound right.”  “It’s not what I meant.” ...

In a world flooded with writing tools, the real bottleneck isn't typing speed. It's planning structure and clarity, before the first word...

How CorePal uses GenAI to potentially recycle 98% of the valuable parts from junkyards to foster a circular economy With today's...