Marketers have more performance data than ever, yet trust in that data isn’t really improving. The fix lies in performance measurement using Marketing Mix Modeling.

In the highly regulated and patient-centric world of pharmaceutical launches, gaining a rapid, nuanced understanding of public perception is no longer optional—it is a critical necessity. Social listening has evolved from a simple monitoring tool into a sophisticated intelligence engine, providing real-time data that directly informs safety monitoring, brand strategy, and commercial success.

Ad platform reports from Google, Meta, and others usually over-credit the last click and don’t reveal the true drivers of ROI....

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Author:  Ting-Yuan Wang, Solution Architect at Vizuro Realities of AI Implementation Over the past eight years, Vizuro has witnessed the rapid development and widespread application of AI across various industries. According to our client statistics, AI applications are most prevalent in the healthcare sector, accounting for 34%, followed by 25% in the pharmaceutical and life sciences industries, and 23% in manufacturing. Despite the enthusiasm and expectations surrounding AI

Authors: Drs. Hung-Ken Chien and Yu-Feng Wei, Co-Founders of Vizuro Introduction In the ever-evolving pursuit to measure promotional effectiveness, marketing mix modeling (MMM) has long been the norm to assess campaign lifts and help allocate their spending. However, the emergence of omnichannel marketing in recent years has imposed a great challenge to the conventional MMM methodology, due to its requirements for high tactic mix and segment granularity. Coincidentally, both

Expanding Global Reach with Kolr's Rebranding and Cutting-Edge AI Technologies (Left to right) Vizuro Co-founder and CEO, Yu-Feng Wei;...

We are thrilled to announce that Vizuro has joined NVIDIA Inception , a program that nurtures startups revolutionizing industries with...