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Beyond the Survey: Illuminating Your Medical Affairs Strategy with Polus
Polus is an AI-driven solution for pharmaceutical medical affairs. It analyzes MSL (Medical Science Liaison) engagements with HCPs (Healthcare Professionals) to provide insights beyond traditional, periodic ATU (Awareness, Trial, and Usage) studies. The product uses sentiment analysis, topic analysis, and summarization to give a real-time understanding of HCP perceptions. This continuous feedback loop helps commercial and marketing teams to refine their strategies pre-launch,

Yu-Feng Wei
Aug 72 min read
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