Authors: Drs. Hung-Ken Chien and Yu-Feng Wei, Co-Founders of Vizuro Introduction In the ever-evolving pursuit to measure promotional effectiveness, marketing mix modeling (MMM) has long been the norm to assess campaign lifts and help allocate their spending. However, the emergence of omnichannel marketing in recent years has imposed a great challenge to the conventional MMM methodology, due to its requirements for high tactic mix and segment granularity. Coincidentally, both

Expanding Global Reach with Kolr's Rebranding and Cutting-Edge AI Technologies (Left to right) Vizuro Co-founder and CEO, Yu-Feng Wei;...