Expanding Global Reach with Kolr's Rebranding and Cutting-Edge AI Technologies

At Vizuro, we are proud to announce our strategic collaboration with iKala, the renowned AI transformation solutions provider from Taiwan. This partnership marks a significant step forward as iKala rebrands its AI-driven data marketing platform, formerly known as KOL Radar, into Kolr— a transformation that sets the stage for groundbreaking innovations in AI marketing across global markets, including an exciting expansion into North America.
Vizuro and iKala Forge Alliance to Enter the U.S Market and Redefine Global Business Strategy
With the rebranding to Kolr (pronounced "color"), iKala reaffirms its commitment to innovation. The upgraded platform is set to roll out a suite of new features in the first quarter of this year, including the much-anticipated "Predictive Report," an English version of "AI Search," and further refinements to its "Competitor Analysis" tool. These enhancements will empower brands with a comprehensive, one-stop solution that integrates precise search capabilities, deep data analysis, and robust performance tracking. Together, these tools will enable marketers to forecast trends, analyze campaigns, and manage their strategies with unprecedented accuracy and efficiency.
From Vizuro's perspective, this collaboration is a perfect synergy of complementary strengths. As a leader in advanced marketing attribution and analytics, Vizuro brings its pioneering expertise in multimodal and causal AI technologies to the table. By integrating our advanced attribution technology with Kolr—the world’s largest AI-driven data marketing platform—we are setting out to revolutionize ad placements, marketing predictions, and performance analytics. Our combined efforts aim to unlock new opportunities for brands, enabling them to achieve impactful results in an increasingly competitive marketplace.
Yu-Feng Wei, Co-Founder and CEO of Vizuro, shared his enthusiasm:
"We are thrilled to join forces with iKala to form 'Team Taiwan' and venture into international markets on the global stage. By combining our expertise, we strive to create a synergy where one plus one exceeds two, continuing to develop industry-leading marketing technologies that bring innovation and value to brands of all sizes worldwide."
Sega Cheng, iKala Co-Founder and CEO, remarked:
"Since its launch in 2018, KOL Radar has approached the challenge of 'discovering influence' as a search problem, focusing on technological innovation. This commitment has enabled the platform to expand to over 190 countries and serve more than 50,000 brands, making it one of the world's largest AI-powered vertical search engines. We are thrilled to collaborate with our strategic partner, Vizuro, as the fully upgraded Kolr sets its sights on the global market with a fresh identity, dedicated to organizing the world's influence."
Looking Ahead
Our collaboration with iKala underscores Vizuro's commitment to driving the next evolution in AI marketing. Vizuro is excited to be a part of this journey, as we jointly pave the way for a future where advanced AI technologies redefine the landscape of marketing analytics and campaign management.
Together with iKala, Vizuro is charting a course toward a future where innovation, precision, and global reach are the cornerstones of successful marketing strategies.
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