Written by Yifan Wei Ranking #1 on Google no longer guarantees brand visibility. AI answer engines retrieve and cite content differently than how search engines rank it, resulting in a gap called GEO (Generative Engine Optimization). Key Takeaways SEO optimizes for ranking position, whereas GEO optimizes for being retrieved and cited inside an AI-generated answer. Gartner has predicted traditional search engine volume could drop by as much as 25% by 2026 as users shift